Our REO Marketing Success Formula
Our Internet marketing platform is second to none. We believe in technology-driven marketing to fill our sales funnel and get your asset sold at maximum value as quickly as possible. Placing your listing on the MLS with a picture or two is not going to get the job done in a market with increasing supply, a shrinking buyer pool, and tightening credit standards.Every one of our listings is syndicated to over 40 real estate portals to stimulate demand!When marketing REO assets, you need to cast the widest net possible and attract as many eyeballs as you can. We don't wait for buyer agents to recommend properties to buyers. We make sure we get in front of buyers wherever they might be, nationally or internationally. Our aggressive, proactive push marketing strategy is highly effective and beats the pants off of the passive "enter the listing into the MLS and wait for buyer's agents to bring their buyers by" strategy.
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In Phoenix, time is not an asset's friend. Prices have been falling at a rate of 2.5% to 3% a month through 2008. This is no time for leisurely performance, and we have the same sense of urgency that you do in managing your REOs.The tsunami of REO brought on by the sonic boom of the Phoenix real estate bust has outsourcers, lenders, servicers and vendors stretched to the max. Being busy is not an excuse for being late or for low standards. Our team obsessively meets client deadlines and systematically follows up on our property preservation partners' work. Our marketing philosophy begins with the belief that small things count, and in order to maximize your asset's value and make it attractive in a competitive market, it needs to look as good as it possibly can.We make sure we do the little things that make a psychological impact like installing Glade air fresheners, raking up the small debris in the yard rather than blowing it around with a power blower, cleaning the trash out from behind AC units, pulling nails from walls, replacing light bulbs, and making sure utilities are on so buyers can see what they are thinking about buying. Excellence results are in the details, and we get it. |
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Effective web marketing is a critical component of our marketing plan. Web syndication provides us reach far beyond what the traditional MLS. By utilizing our network of proprietary, partner, and syndicated websites, we put your listing in front of more eyes than any other brokerage out there. There isn't an Internet marketing channel we aren't utilizing.We are also big believers in conventional signage and put a signage package on each listing that is impossible to ingore. We also provide custom riders offering innovative, unique selling propositions that entice buyers to call.A lot of sales are made from good old fashioned sales skills and follow up. Our call capture 800#'s, text messaging capabiities, buyer profile system, and lead management system make sure we are able to capture and convert buyers at an exceptional rate. Responsiveness is a fundamental skill for success in the real estate biz and our entire team and systems have been built around providing fast and thorough follow up on all inquiries.Please see our Tactics Summary for more details! |
Finding an able buyer for your REO is definitely challenging in today's market. That's only half the battle. Getting them closed is another whole ball of wax. We are extremely good at identifying problems early in the process and either fixing them or cutting bait and moving on to the next buyer before too much time passes. We like to say, "HOPE IS NOT AN ACTION PLAN!"We never stop marketing your REO's throughout the escrow process. We have an "A" "B" and "C' plan in place for every asset should it fall out of escrow. By continuing to aggressively market your REO's during escrow, planning for contingencies, and following up relentlessly we are able to solve most problems or replace a faltering escrow with a successful one.Our dedicated Transaction Manager is in constant contact with loan officers, escrow officers, title companies, closing coordinators, and our own marketing manager providing daily updates and issue reports, so we may adjust our marketing strategy based on the probability of a transaction faliing out. You can rest assured that your asset will continue to be marketed until the cash is in the bank and the asset is off the balance sheet. | |
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We are happy to tailor custom marketing plans to each client's needs. Just let us know what you need, and we'll makes sure it gets done to your specifications.We look forward to speaking with you! |
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